Saving lives
The benzo predicament

Healthcare branding

This HND piece begins by defining "branding," and then goes into some of the ways that physicians and hospitals can create a unique name and image for their enterprise. Fortunately, this is a bit easier to accomplish now, compared to the days before Medicare and group insurance.

A key strategy is to change the focus from "What should we do?" to "What do our patients need?" Related to this is the precept of disrupting the notion of "patient loyalty." Sure, back in the day, before everything was controlled by third party payers, such loyalty was essentially a given, assuming the patient didn't move out of the area, and he was treated right. But now, insurance coverages can change, and patients can be lost in an instant.

We then touch on the importance of creating a logo. This can apply to group practices, as well as larger clinics and hospitals.

Read the complete article.


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)