Marketing healthcare products
Keeping your family safe

Don't lose those meds

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This HND piece begins by exploring our love/hate relationship with Big Pharma. On the one hand, Pharma is THE most hated industry in the US, but on the other hand, millions of people enjoy better and longer lives by taking pharmaceutical drugs.

We give the example of FDR, who was relegated to being a walking dead man, enduring extreme hypertension—which eventually killed him— in an era in which today's common blood pressure meds did not exist. Likewise, type 2 diabetes sufferers decades ago had only insulin as a therapy, and no easy way to determine an accurate blood glucose level.

We then spotlight a product designed to prevent you for misplacing or losing your meds, when on-the-go.

Read the complete article.

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